Juliana Cakes – A Fresh New Look for an Established Business

Last week, I was contacted by my friend Juliana Tal Or, of Juliana Cakes, who was looking for new business cards and a poster for an upcoming wedding expo.  I started out using her current logo, and created this for her:

She was thrilled with the design, but was concerned that her logo was not fancy enough to attract wedding customers, so I started over with a stock image that she had picked out, and created these:

Finally, she needed a poster. ¬†Unfortunately, the stock image didn’t have enough resolution for a large poster, so I returned to the original logo, and based the design on that.